The Client
Name: Alex
Job Title: Entrepreneur
Type of Coaching: Business coaching (six month programme)
The Challenge:
Alex had had a successful 25-year career as a video game designer but faced with uncertainty after being made redundant, he decided it was “now or never” to start his own business.
However, Alex lacked confidence in networking, self-promotion, and the entrepreneurial mindset required to succeed. He wanted to know if he truly had what it takes to be an entrepreneur.
As an entrepreneur and business owner with over 12 years’ experience supporting people to start and grow profitable businesses, Denise fully understands the challenges (and rewards) of running a business -and that’s why Alex reached out for coaching.
The techniques:
Denise combined coaching with practical business startup advice guidance, focusing on:
- Clarity and confidence building: Helping Alex identify his strengths and develop the confidence to present himself as a trusted professional.
- Skill development: Guiding him through networking strategies and self-promotion techniques.
- Accountability and reflection: Monthly sessions allowed Alex to implement actions, reflect on progress and refine his approach.
The Outcome
After six business coaching sessions:
- Alex gained significant confidence and began networking actively.
- He engaged in local business initiatives and expanded his industry connections.
- He successfully balanced building his business with family commitments.
- His entrepreneurial mindset shifted from doubt to action and his business began to take shape.
The Feedback
“Well in a word – [coaching was] great. Denise figured me out very quickly. She knew exactly when I needed a bit of a push to move something forward and also when I just needed reassurance that something I’d done was right and I just needed a little bit more patience to let events unfold.
“The early sessions were very much sort of getting to know each other, making sure that the relationship was going to work and then from there on in really about building the skills, making sure that I was doing things in the right order and moving everything forward. So I would highly recommend her. Give it a go!”



